Independent AI-search research

See how visible your brand is in AI search.

Track mentions, citations, competitors and share of voice across AI answers—then turn the gaps into an action plan.

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Brand mentionsMeasure

AI citationsTrace sources

CompetitorsBenchmark

Prompt gapsDiagnose

Next actionImprove

Start here

From “Are we in ChatGPT?” to a measurable program

AI visibility is not one ranking. Build a stable prompt set, compare competitors, inspect citations and track whether your brand appears in the moments that matter.

Learn

What is AI visibility?

Understand the metrics and why AI-answer visibility differs from traditional rank tracking.

Measure

Build a tracking baseline

Create a prompt universe, measurement cadence and practical metric stack.

Buy

Compare AI visibility tools

Evaluate Semrush, Ahrefs Brand Radar, Peec AI, OtterlyAI and other approaches by workflow.

The commercial shortcut

Want AI visibility inside your existing search workflow?

Semrush currently combines AI brand visibility, competitor research, prompt research, prompt tracking and AI-search audit checks. It is particularly relevant when the same team owns SEO and AI visibility.

See Current Semrush Options →Read the Independent Review

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Build the measurement stack

Prompt tracking

Choose prompts that reflect buyer questions instead of flattering your brand.

AI share of voice

Measure competitive presence using a clearly defined prompt universe.

Citation tracking

Find the pages and third-party sources that support AI answers.